UK-based Rison Software recently signed a deal with Nissan Motor Corporation’s training facility, Nissan Academy, to bring its VirtlX solution to employees in five regions across the Middle East, India, and Africa. Dash Research recently interviewed Richard Chalk, Managing Director, to learn more about the evolving company and its offerings.
VirtlX offers a unique, unified platform utilizing an intuitive process model to address the challenges of employee / customer / partner / employer relationships. VirtlX assists companies in rapidly and easily gathering customer and employee sentiment, finding the shortfalls, and providing personalized online training. It is an interesting combination of EX and CX tied to learning and training.
According to Chalk, he had the concept for what is now VirtIX twelve years ago. “We had the thought of allowing companies to create their own materials for employees so they could be trained on specific information. Then we took the idea and formulated a CX element. In the first year it went out, we did well, but the product was too hands on and needed too much management,” says Chalk.
Rison Software continued to have several iterations and redesigns as Chalk and team worked to develop a solution that would keep what he refers to as the “golden thread” together, meaning having the right look and feel and a solution that can address all the idiosyncrasies of data and usability. Additionally, the company recently introduced its Callidus AI framework that includes data classification and value prediction to help eliminate labor intensive data analysis and provide deeper CX and EX insights.
“Our objectives included designing something that could be self-service with a friendly user interface, in an affordable SaaS model. It did take some time, but with input from users and several proof-of-concept projects, we launched our latest version in January 2023,” says Chalk.
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As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.
She brings more than 20 years of experience in technology research and marketing; prior to her current role, she was a Research Analyst at Omdia, authoring market and ecosystem reports on Artificial Intelligence, Robotics, and User Interface technologies. Sherril was previously Manager of Market Research at Intrado Life and Safety, providing competitive analysis and intelligence, business development support, and analyst relations.
Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.
